About the Platform
Style the Playground: Your ultimate children’s style destination! Partnering with talented & creative designers from across the globe to bring you the world of mini-fashion in one place, with one simple check out.
Every item bought has its own story, wrapped and packed by your chosen designer and delivered with love from different corners of the world.
Think big – Shop small – Be original
Style the Playground is founded by sisters Ashley and Kate, who reside on the shores of Sydney, Australia. When Ashley became a Mum, seeking out trendy-niche brands for her daughter, Billie, became an obsession for the two girls. Scouring social media, the girls unlocked a whole world of independent designers who aside from social media channels were otherwise not easy to find.
Tired of people believing that fashionable children’s clothing was a limited market, the two were out to prove otherwise through their vision; a platform dedicated to sourcing and supporting style in its miniature form, while offering a one-stop, seamless and enjoyable online shopping experience for their customers.
With Kate’s experience in Fashion- Media, Buying and Planning and Ashley’s background as the Head of Digital, the two have combined their professional skills to create the ultimate shopping experience for the fashion forward customer and support the businesses they love so much in the process.